Partner Lead
Flow
How a contractor goes from seeing the ad to landing in your inbox, fully automated, no manual triage required to get started.
Contractor sees the ad
A Meta ad (Facebook/Instagram) targets irrigation contractors with the Premier Contractor Program rewards angle: free to join, points on every qualifying purchase.
Native lead form opens in-feed
No landing page, no page load. The form opens directly inside Facebook/Instagram, pre-filled with the contractor's name, email, and phone from their profile.
Meta fires a webhook instantly
The moment the form is submitted, Meta sends a leadgen webhook to our endpoint.
We pull the submitted data
Our serverless function calls the Graph API to retrieve the lead's name, email, and phone using the leadgen ID from the webhook.
Info kit delivers automatically
An email goes out immediately with the Premier Contractor info kit.
Receives the info kit straight to their inbox, no wait.
Marketing@krain.com is bcc'd, seeing every lead land in real time.
Self-serve enrollment (today)
The kit points the contractor to premier.krain.com to register free in a few minutes, no sales step required to get started.
Auto-enroll directly in Premier Contractor
Skip the manual sign-up entirely: the moment a lead comes in, we register them straight into premier.krain.com ourselves. Depends on whether that platform has an API or an import path, which we'll know once we meet with your engineering team.
No manual follow-up needed
The whole loop runs without anyone touching it. If K-Rain wants a sales layer later (e.g. routing signups to a local distributor by region), that is a clean next phase, not a requirement to launch.
Where leads land day to day
Every lead gets a bcc'd copy sent to Marketing@krain.com the moment they submit, so your team has full visibility without any new dashboard to check. Long term, once leads are consistently flowing, the next step is aligning contractors to their nearest distributor by region, and deciding whether that becomes a sales hand-off or stays self-serve.