Ads Performance
Deep Dive
Full account history, since the account's first campaign in June 2023, plus the last 90 days for a recent-activity read.
Lifetime (Jun 2023 – Today)
Last 90 Days
The Real Finding
89% of all-time spend ($39,138 of $43,772) has gone to two campaigns: Weekly Posts and Page Likes, both organic post-boosting with an engagement/reach objective, not a conversion objective. Across three-plus years and $43,772 spent, this account has generated roughly zero real leads— the “5,739 leads” that shows up in raw exports is almost entirely an attribution metric (offsite_content_view_add_meta_leads), not actual form submissions. The genuine lead action types show 1–2 total, lifetime.
In plain terms: this account has never actually run a real lead-generation campaign. Cheap CPMs ($1.56 lifetime) show the audience is inexpensive to reach, we have just never asked them for anything beyond a click or a like. The Premier Contractor campaign we built today is the first true lead-gen-objective campaign in this account's history.
Top Spending Campaigns (Lifetime)
| Campaign | Spend | Impressions | CTR |
|---|---|---|---|
| Weekly Posts (organic boosting, since 2022) | $29,982 | 25.3M | 1.78% |
| Page Likes (ongoing since 2020) | $9,156 | 1.61M | 1.88% |
| Instagram: Set your margins to full blast | $530 | 60.8K | 0.94% |
| Instagram: Why choose between quality and... | $480 | 52.5K | 1.58% |
| Ace Pump and Supply | $297 | 198.5K | 0.12% |
| North South Supply | $290 | 191.1K | 0.13% |
New: Premier Contractor Lead Gen
Built and staged, targeting irrigation contractors in the US (Landscaping + Irrigation interests, ages 25–65). Waiting on sign-off to spend and on the shared System User token picking up the leads_retrieval scope so submitted leads deliver automatically.